To boost tourism, Kerala establishes responsible tourism clubs


With the objective of boosting tourism in the state, Kerala has started responsible tourism clubs across the state. The state government wants to involve local communities and ensure responsible travel. In addition to promoting tourism, the club aspires to preserve local art and culture and implement the Green Protocol.

Aligned with the Destination Challenge launched earlier, the new initiative will help the state government increase sustainability and accountability. Over the next four years, the Destination Challenge aims to identify and develop 500 tourist destinations.

The state tourism department has already started the first set of responsible tourism clubs in colleges and universities. This was done in collaboration with high officials of the state Education Section.

Kozhikode, one of the leading ports in the state, is one of the destinations that will witness extensive responsible tourism development. In three years, the government aims to develop Beypore as an international tourist destination. The state-level initiative was launched in the presence of Kerala Tourism Minister PA Mohammad Riyas.

In the initial phase of the plan, left governments in Kevarala are planning to set up at least 100 responsible tourism clubs by 2022. About 1000 clubs are being organized in three years.

Built at the destination level, these clubs will advocate and create awareness about sustainable and responsible tourism. In addition, tourism clubs are expected to highlight business opportunities for locals and provide training and education to promote local entrepreneurship.

The club will also be responsible for the beautification of the destination, and will further manage the waste process.

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