Sue: Google, Facebook CEO’s Online Advertising Nexus

Washington: New unrelated documents of state-led no-confidence motion Lawsuit against Google Accuse search giant of colluding with rival Facebook To manipulate online advertising sales. The CEOs of both companies were aware of the deal and signed it, the lawsuit claims.
Original, amended lawsuit filed in December 2021, accused Google Team building with “competitive anti-behavior” and social networking giant. But provides details on the involvement of the unrelated version Alphabet CEO Beautiful pichai And Facebook CEO Mark Zuckerberg The deal was approved. Facebook has since changed its name Meta.
According to the lawsuit, Sheryl Sandberg, Facebook’s chief operating officer, claimed in a 2018 email thread that the deal involving Facebook’s CEO was “clear that this is a big deal strategically,” with their titles visible.
When both parties complied with the terms of the agreement, “the team sent an email directly to the CEO,” Zuckerberg said in the lawsuit.
According to the complaint, “We are almost ready to sign and need your approval to proceed,” the email reads. The complaint states that Zuckerberg wanted to meet with Sandberg and his other executives before making a decision.
In a statement, Google spokesman Peter Scottenfels said the lawsuit was “full of inaccuracies and lacks legal competence.”
In September 2018, the complaint states, the two companies signed an agreement. Sandberg, who was at one time head of Google’s ad business, and Pichai personally signed the deal, according to a state complaint.
Meta spokesman Chris Sgro said Friday that the company’s ad bidding agreement with Google and similar agreements with other bidding platforms “have helped increase competition for ad placement.”
“These business relationships enable Meta to deliver more value to advertisers while giving publishers a fair return, resulting in better results for all,” Sgro said.
Internally, Google used the code phrase “Jedi Blue” to refer to the 2018 agreement, according to the lawsuit. Google has kept this code phrase secret.
Google’s Scottenfels said the lawsuit alleges Pichai approved a deal with Facebook that was “inaccurate.”
“We sign hundreds of agreements every year that do not require CEO approval, and that was no different,” he added, adding that the agreement was “never secret.”
The lawsuit was led by Attorney General Ken Paxton of Texas and included Alaska, Arkansas, Florida, Idaho, Indiana, Kentucky, Louisiana, Mississippi, Missouri, Montana, Nevada, North Dakota, South Carolina, Puerto Rico . Dakota and Utah.


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