Miami F1 to bring Super Bowl vibe, says McLaren boss Zack Brown

According to McLaren’s boss Zack Brown, next week’s Miami Grand Prix already looks like a Formula One version of the Super Bowl and celebrities are vying for the hottest tickets in town.

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American said his team was the biggest buyer of hospitality for the May 8 race around Hard Rock Stadium, home of the Miami Dolphins in the NFL, but demand for supplies is high.

It will be wonderful. I’ve been here for six years and have never seen the demand or buzz for the Grand Prix I saw for Miami, “Brown, who has a background in sponsorship and marketing, told Reuters.

“We can easily double our hospitality and we are already the biggest hospitality buyer in Miami. It competes with the Super Bowl until ‘Are you going to the Miami race?’

“I’ve been around F1 for 20 years and I’ve been in the habit of going to the Grand Prix but I’ve never seen anything like it.”

This race is the fifth round of the season and, one of the two in the United States this year, with the longest running race in Austin. There will be three with Las Vegas in 2023.

Brown said McLaren has 1,000 guests, including A-list celebrities, who will arrive over the weekend and will have McLaren House as well as Paddock Club Hospitality and Grandstands.

“Living around the Super Bowl, where there is a game of football and then there are halftime celebs and shows, this sounds like a Super Bowl,” he said.

The Miami Metropolitan Area has hosted the Super Bowl 11 times, more than anywhere else, six at Hard Rock Stadium and the most recent in 2020.

Austin drew the biggest F1 crowd of the season last year, with a total three-day attendance of 400,000, and Brown said the Texas track played a major role in boosting the game’s popularity in a key Formula One area.

So was the acclaimed Netflix documentary series ‘Drive to Survive’, which was credited with bringing new and young audiences to the championship, once struggling for airtime in a market dominated by US sports.

Brown said he saw no sign of the bubble bursting.

“Now that you’ve got Vegas the sport has never been healthier and more exciting,” he said.

“If you look at the corporate partners on our cars, half of our cars are US-based companies. So US-based companies are now actually starting to fall behind. I think we have a long way to go. “

The U.S. also rejected unsuccessful legal attempts by some local Miami Gardens residents to stop and stop the race on the grounds of disturbance and physical damage from noise levels.

“Welcome to America,” he said. “The headline I saw was that people are afraid they will go deaf. I don’t even have headphones in the garage.

“The exposure and economics that will be brought to Miami will be a huge contribution to a much larger audience than the number of people who don’t want to hear the sound and probably never hear a Formula One car. “

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