IPL media rights e-auction shows how big the game is in the country: Sourav Ganguly | Cricket News


Mumbai: Ta IPL media rights Auction 2022, Board of Control for Cricket in India (BCCI) President Sourav Ganguly Said incident shows how strong the game is in the country.
TV and digital rights went for the 2023-2027 cycle Star India Viacom18 at Rs 48,390 crore for 410 matches in e-auction on Tuesday.

“Game is never just about money. It’s about talent. The IPL e-auction has just shown how strong the game is in our country. Numbers should be the biggest motivation for all young players to embrace their potential Team India At the highest level, “Ganguly tweeted.

Ganguly congratulated the bidders who won the television, digital and foreign rights during the auction.

“Congratulations to the star, Viacom, Times Internet For doing their best to take the auction to new heights..Indian cricket fans do it @JayShah hakThakurArunS @BCCI @IPL, “he tweeted.

In another tweet, he added, “This will build the infrastructure to make the best players in the world. Sport is a religion in this country. My special congratulations to all the players in the last 50 years, when there was nothing in the game, and in the stadium and in front of the TV set.” Congratulations to the large number of fans and supporters. Congratulations to the BCCI team led by Hemang, KPMG, Srinivas, Argus, BCCI HOD and my colleagues Jay, Arun, Brijesh, Jayesh.

IPL digital rights cost more than TV as Viacom18 sold it for Rs. 23,758 crore, which Star India bought for Rs. TV rights won Rs 23,575 crore.
Reliance-owned Viacom-18 also won the rights to Australia, South Africa and the United Kingdom. The Times has granted rights to MENA (Middle East North Africa) and the United States and the rest of the world.

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