TV and digital rights went for the 2023-2027 cycle Star India Viacom18 at Rs 48,390 crore for 410 matches in e-auction on Tuesday.
“Game is never just about money. It’s about talent. The IPL e-auction has just shown how strong the game is in our country. Numbers should be the biggest motivation for all young players to embrace their potential Team India At the highest level, “Ganguly tweeted.
This game is never just about money..it is about talent. IPL auction shows how strong the game is … https://t.co/vvdYIQ3MIs
– Sourav Ganguly (SGanguly99) 1655220069000
Ganguly congratulated the bidders who won the television, digital and foreign rights during the auction.
– Sourav Ganguly (SGanguly99) 1655220462000
In another tweet, he added, “This will build the infrastructure to make the best players in the world. Sport is a religion in this country. My special congratulations to all the players in the last 50 years, when there was nothing in the game, and in the stadium and in front of the TV set.” Congratulations to the large number of fans and supporters. Congratulations to the BCCI team led by Hemang, KPMG, Srinivas, Argus, BCCI HOD and my colleagues Jay, Arun, Brijesh, Jayesh.
– Sourav Ganguly (SGanguly99) 1655220363000
– Sourav Ganguly (SGanguly99) 1655220419000
IPL digital rights cost more than TV as Viacom18 sold it for Rs. 23,758 crore, which Star India bought for Rs. TV rights won Rs 23,575 crore.
Reliance-owned Viacom-18 also won the rights to Australia, South Africa and the United Kingdom. The Times has granted rights to MENA (Middle East North Africa) and the United States and the rest of the world.