Here’s how Google wants to take on TikTok with YouTube Shorts’ latest move for creators

This Tik Tok In some parts of the world the phenomenon is really getting very strong. Almost every major tech company— MetaAnd Google Trying to keep pace with the popularity of TikTok with their own set of features and services – among others. Google’s latest move for YouTube is also designed to take on TikTok. The tech giant has announced that it will share revenue with creators YouTube Shorts.
In a blog post, Amjad Hanif, YouTube’s vice president of creator products, said the company is introducing more ways for creators to partner, new ways to make money with Shorts, and “reimagining how the music industry and creators work. together.”

How will YouTube help creators monetize Shorts?

Google has had — since 2007 — the YouTube Partner Program through which creators can monetize their content. The program is now expanding to YouTube creators shorts. Hanif revealed that starting in 2023, Shorts-focused creators can apply to YPP by meeting a threshold of 1,000 subscribers and a limit of 10M Shorts views within 90 days. “These new partners will enjoy all the benefits our program has to offer, including a variety of monetization options such as advertising on long-form and fan funding,” Hanif said.
Hanif further explained in a blog post that, in shorts, ads run between videos in the shorts feed. “So, every month, revenue from these ads will be added together and used to reward Shorts creators and help cover music licensing costs,” he noted.
From the overall amount allocated to creators, they will keep 45% of the revenue distributed based on their share of total Shorts views. The revenue share remains the same whether they use the music or not.
Other new features for Shorts creators
YouTube is also launching Super Thanks for Shorts in beta to thousands of creators, with full rollout expected next year. Viewers can show their appreciation for their favorite shorts and creators can interact with their fans through purchased, highlighted Super Thanks comments.
Additionally, YouTube is also introducing Creator Music, a new destination YouTube Studio that gives YouTube creators Easy access to music catalogs for use in their long-form videos. Creators can now purchase affordable, high-quality music licenses that offer them full monetization potential—they’ll keep the same revenue share that they would normally make on videos without any music.
Producers who don’t want to purchase licenses up front will be able to use the songs and share revenue with the track’s artist and associated rights holders. Creator Music, currently in beta in the US, will expand to more countries in 2023, Hanif said.


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