Atlas of Prosperity – India’s First White Paper on Luxury Launched as Annual Feature


The Atlas of Influence (AOA) 2022 was launched in Mumbai today, among the leading industry giants spread across the luxury business. AOA 2022, the first large and deep white paper of its kind, is a daily digital magazine created by The Voice of Fashion (TVOF), a division of Reliance Brands Ltd. Is. India Which dissects consumer behavior studied through the prism of luxury.

A collective reflection of what prosperity means in India during the two years of the epidemic. A post-pendic market and a clearly altered consumer mindset chart, AOA 2022 has been published as a book with specially commissioned artwork by a special commissioned study in six cities and markets of India.

This study uses “pre-pandemic” and “post-pandemic” time graphs to refer to comparative metrics. It also helps dispel long-standing misconceptions about what prosperity and luxury mean for Indians.

The study was conducted over the past few months by scientifically designed consumer research to understand the differences between buyers, brands and behind-the-scenes behavioral ideas in metro and non-metro. Other sections of this white paper go beyond luxury as a product to explore the granularity of prosperity.

“Prosperity in finance and business studies is about assets versus liabilities. But for the evolving luxury market જેમાં which includes aesthetic subtlety, awareness, ambition, affordability and uniqueness as well as trend-defined choices સમ brings a new set of affirmation affirmations. It is a combination of wealth, assets and high disposable income, with socio-cultural awareness, self-knowledge and a responsive outlook. This white paper is clearly about the rise of the individual, “says Shefali Vasudev, editor of The Voice of Fashion.

AOA is a strategy document for all those who make or market in India, who make or market here and should have a finger on the pulse of the customer. In addition to business strategies and numbers, there is a range of columns, interviews, ground reports and features on the rising market for architecture, personal style, South Asian design and India’s rise in global luxury, gold collar customer and beauty. And well-being. The study is a consortium, a melting pot of topical, coherent, ready-to-use creative and commercial insights.

As the country’s largest luxury operator, Reliance Brands Limited (RBL) has also strengthened the report by providing significant customer insights. A spokesperson for RBL said, “Reliance Brands is pleased to support the creation of Atlas of Affluence, which will be a definitive document not only for businesses already in the sector but also for global businesses looking to invest in understanding the luxury market in India. The story of India. This is by far the biggest exercise in decoding the rich consumer across diverse consumption categories and will help us formulate our own strategic views as we continue to expand into the luxury sector. “

AOA has guest columns with Vikram Oberoi of The Oberoi Group, Manoj Adlakha of American Express, Tarun Tahiliani of Couture, Pushpa Becter of DLF Retail and other leading industry names. It also features the voices of designers Anamika Khanna, Manish Malhotra, Hanut Singh and PVR founder Ajay Bijli. In addition, the report’s “Global Voice” section includes leaders such as Guildo Zagna and Stefano Canali.

With this first edition, Atlas of Influence is set to become an annual specialty. In addition to the annual study examined from various vantage points, AOA will evolve as a series of market-related deep dives to appear periodically. The food-led luxury pie is only getting bigger, in its next, sub-category volume, later this year, The Atlas of Influence will find a map of India’s food.

The report will be available for download on May 21 from The Voice of Fashion website https://thevoiceoffashion.com/

At a glance some of the key solutions of AOA 2022

  1. 57% of men claim that their fashion spending has increased. According to RBL data, the men’s brand portfolio saw a 46% growth in 2021 compared to 2019. For women, it was 14%.
  2. 76% invest in luxury brands, more than 26% of whom show a sense of style who still see luxury as a tool of social expression.
  3. 65% of non-metro residents buy luxury in the metro versus 53% on a regular basis.
  4. 2 out of 3 rich people bought luxury online for the first time during the COVID19 ban.
  5. 65% of online shoppers mentioned that they are looking forward to opening a store.
  6. 26% of General Z associates spontaneous luxury with travel and hospitality followed by 21% of those who associate luxury with fashion and apparel.
  7. 52% of respondents place celebrity endorsements and influencers in the top 2 ranks for key drivers behind brand affinity.
  8. 58% of people agree that they spend more on tech products to create a future entertainment experience while stuck at home.

    RBL is a subsidiary of Reliance Retail Ventures Ltd. and started operations in 2007 with the mandate to launch and create global brands in the premium segment from luxury to fashion and lifestyle. Over the past five years, RBL has also invested in the creation and operation of indigenous Indian designer brands.

    Its current portfolio of brand partnerships includes Armani Exchange, Bali, Bottega Veneta, Brooks Brothers, Burberry, Canali, Koch, Diesel, Dune, EA7, Emporio Armani, Ermenegildo Zegna, G-Star Rowe, Gas, Giorgio, Giorgio, Giorgio. Is. , Hunkemoller, Iconix, Jimmy Choo, Kate Spade New York, Manish Malhotra, Michael Kors, Mothercare, Muji, Paul & Shark, Paul Smith, Pottery Barn, Pottery Barn Kids, Raghavendra Rathore, Replay, Salvatore Ferragamo, Satya Paul, Steve Madden , Superdry, Scotch & Soda, Tiffany & Co., Tory Burch, Tumi, Versace, Villeroy & Boch and West Elm. RBL today operates 1,937 doors in India divided into 732 stores and 1,205 shop-shops.

    In 2019, the RBL marked its first international foray by acquiring British toy retailer, Hamleys. Globally, Hummels has 213 doors in 15 countries.

    Launched in 2018, Voice of Fashion (TVOF) is India’s first and only digital daily on fashion, culture and design. A division of Reliance Brands Limited (RBL), it is published by RISE Worldwide as an independent media destination without advertising. TVOF tracks, defines and leads media conversations on Indian fashion in the county and globally. In 2020, TVOF published the first white paper on sustainability in the fashion industry, called The India Sustainability Report (ISR) 2020, based on industry interviews and consumer research.

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